hotel sales ideas

If that’s not realistic for your budget, you can still improve your visibility by making sure your profile includes all pertinent information that planners are looking for – the more complete your CSN profile, the more planners will see it. More than 300,000 users power their events with Cvent Event Management software. The hospitality sales world is competitive, for both hotels in hosting events and the planners who orchestrate them. Use your website post content about local hotspots. Follow @IHG so you can see how they’re showing fans #HomeTeamHospitality this week. A profile of how 2020 sourcing has changed. Identify a target customer, personalize their experience as much as possible, embrace the technology and advancements that align with your image, and highlight your successes through as many channels as you can. But many of our customers aren’t as … When it comes to winning group business, planner loyalty pays off in a big way — especially with corporate and association planners, who are likely to plan events annually (or even multiple times a year!). In this article, we will be analyzing and drafting a sample hotel marketing plan backed up by actionable guerrilla marketing ideas for hotel businesses. On Friday, April 17, we hosted the first of a monthly series of webinars dedicated to providing insights – just like the ones above – on the group business landscape as you plan for a rebound to your meetings and events business. The program includes the Hearts of Montage Relief Fund, which guests can donate to directly or purchase gift certificates for a one-night stay through May 15, 2021. Hotels need to be travel guides for guests and groups, who are looking for authentic experiences outside of the hotel walls — from dining to nightlife and beyond. You can use all the following elements to bring in crowds: Start a content marketing series focused on your local area and everything that’s amazing about it. Some event planners like to talk on the phone, some prefer email or text. If a scenic landscape surrounds your hotel, then you can offer packages for pre-wedding photography (that’s the in-thing these days). But what about marketing for groups & meetings? to book inside the portfolio. WiFi sponsorships help businesses by giving them exposure to large crowds. Chatbots can provide timely, relevant answers at all hours of the day. Take a walk around the perimeter of your hotel and look for grassy areas to repurpose as event space. Generally, sales people are used to being independent, working from home, and conducting business over the phone or video. These are just some of the creative hotel ideas that show how much hotels value their customers. Specifically, the spotlight is on Le Metropolitan Paris and its influencer moves on Instagram. The app even goes so far as to recommend specific menu items, the best times to go, and photos taken by team members. Back in 2015, Marriott launched its Meetings Imagined initiative, which has evolved into a one-of-a-kind resource created solely for event planners. Get all the support you want for your events because we know hospitality matters. Sometimes this is free shipping and returns, other times it’s a money back guarantee. As hoteliers deal with reduced staff onsite for a period of time, it’s understandable that we’ve seen response rates for RFPs drop 5-7 percentage points through the middle of April. Start out by answering at least one a week from a branded account. There are a lot of benefits to hosting a pop-up spa. It will help keep your brand fresh. 10 things successful hotel Sales and Marketing Directors do every day. Find one that’s easy to train your employees to use, and then create a handful of pathways that lead customers to the answers they need. Coronavirus is forcing lots of businesses to cut back on travel and in-person meetings. And when you do answer them, you’ll have powerful data that will improve and focus all your marketing and sales activities. RFP response best practices Offer Complimentary Consulting Sessions. Tech-savvy customers might appreciate an app that helps them navigate all that your hotel has to offer. Make sure you stay “live” for at least 10 minutes to optimize reach. One of the best ways to keep event planners informed about what’s going on at your hotel is via your website and on sourcing platforms. Machine learning and artificial intelligence have made chatbots more personable and friendly, leading to higher customer satisfaction. Consider creating a podcast about events you’ve hosted, planners you’ve met, challenges meeting planners face, event planning trends, how a specific event was brought to life, or amazing attractions in your area. As great ideas help to restart group business, good works help us survive and stay positive during times of struggle. Your potential clients are going to read reviews no matter what, so you might as well put them on your site! A virtual tour generates a lasting impression and provides planners the information they need right upfront. Times may be tough, but they've brought us all together in unexpected ways. In fact, in DMAI’s Decision to Attend Study, 79% of convention and tradeshow attendees replied that if they enjoy their experiences at meeting destinations, they’re likely to return for a leisure stay. We discussed: Watch the recording here. Business event attendees look forward to hotels that can host the event and offer special services like sporting activities, social happy hours, spa services, and other amenities. Seamlessly manage and optimize group sales performance across your entire portfolio. Because most travelers will have already booked accommodations online ahead of time, try promoting a different aspect of the property. In Europe, response times are 20-25% higher. Big hotels such as Hotel de Paris and Marina del Rey already offer virtual tours, and the right venue marketing software can make it easy. If your toiletries are a talking point, could you offer a gift hamper leading up to Christmas or Mother’s Day. Because of the farm-to-table trend, hotels that create localized menus will attract customers. There’s also an element of exclusivity involved, as not just anyone can grab a ticket. We’ll also post a collection of articles and inspiring examples from the hospitality industry that demonstrate how hotels are helping others and making the most of this uncertain time. It’s also one of the most unique loyalty rewards out there! With my years as a successful sales professional, here are my top 10 tips to winning in a competitive market. Symbiotic partnerships like these expand your audience and promote cross business for your collaborators. That’s roughly 25% of the U.S. population over age 12. If you don’t have enough data, follow best practices. Tell us on Twitter. One of our favorite parts of that initiative is the “My Idea Board” section. Some come up with these documents to cover operations and activities that span a month; others may opt for a shorter or longer time period, such as weekly sales plans or an annual sales plan. Montage International started several initiatives to support associates across all properties. If you’re known for your quality meats and cheeses, you could put together a selection for guests to win in a raffle or contest. Customers will be more likely to return with the enticement of a reward. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Having a singular message about the national holiday or event will help push stays for a long weekend to all the segments in your audience. Yet a common problem for hotel marketers is running out of content ideas. While virtually every chain offers loyalty programs for business and leisure travelers, only five major brands offer loyalty programs for group business: IHG, Wyndham, Marriott, Hyatt, and Hilton. 3. We’ve taken a closer look at how things break down in the Americas. You could even interview a different employee about their experience at your venue each week. Form Strategic Alliances. Once you’ve created your content, there are plenty of ways to share it: If a video course seems to complex, simplify the concept and create a Q&A with an industry expert. Use your website to post content about the restaurants, bars, and outdoor spaces available in your area. For more good works and great ideas, check out last week’s post, How Hotels Can Stay Prepared for Business After COVID-19. For example, if group business is important to your strategy, create a case study based on a past client who reflects your goal for future business. And it can be as targeted as an email filled with content about a space they rented. You will learn how to outshine your competitors, better engage your prospective guests, and beat your rivals by ensuring more bookings at your hotel. You can also let guests know about featured chefs, farm-to-table options, and locally sourced foods while you’re at it. New content can be found on Tui hotel brands’ social channels. These smaller businesses have claimed the title of the fastest growing hotel segment last year. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. More businesses are adding chatbots to their content marketing strategies to help improve customer engagement. Every dollar spent on F&B, meeting space rental, and room equals a point earned, and points can be redeemed for a prepaid Visa gift card. Optimizing your profile is an important way you can maximize your visibility. When meeting planners pick a hotel, they don’t just think about your space — they think about the entire city and area. Spas, day parties, and ticketed special events all work nicely for this method. Plenty of tools, such as Drift and Hubspot, make it easy to add a chatbot to your site. Remember that planners are looking for the best overall fit – and this is especially true right now. 1859 Historic Gold Rush, boutique (B&B) hotel with 9 restored rooms. Include a photo gallery of your event spaces on your site. Be prepared to do more of your pitch over the web instead of on-site meetings. With more than 23,000 followers the Tribute portfolio hotel is a powerhouse in the Instagram game. This industry, like any other, calls for constant innovation and strategic skills. Figure out what keywords your target audience is searching for, and think about how they’d ask them out loud. Let them come to you however they like. You can even do behind the scenes tours at significant landmarks like concert venues, government buildings, and theaters. Salaries estimates are based on 31 salaries submitted anonymously to Glassdoor by Hotel Manager employees in Los Angeles, CA. Tui Blue’s employees are sharing recipes from hotels around the world, teaching different languages, and showing exercise tips and tricks from the Bluef!t program. Your proximity to major tourist sites or downtown business areas, and accessibility from major transport depots can give you a boost in the eyes of event planners. Things like creating a strong hook in the first 15 seconds of your video and ending on a strong call to action all make a difference. Or you can do what Melia Hotels does and give loyalty members special access to local recommendations from staff members. "During these unprecedented times, we realize the need to further unite and do our part as a socially responsible company in overcoming this health crisis and its impact around the nation,” Tauzia COO Patrick Vaysse said in a news release. WowMakers is a series of resources for and success stories from planners, illustrating how the brand can be a powerful ally to event teams in the meeting design process. In the case of improving response times in the U.S. and the Caribbean, it could be due to more (and faster) turn downs for specific arrival date ranges. Site that lists all the videos, posts, ideas very least, take during... Policy or contact us at privacy @ cvent.com for more hotel sales ideas is king event management.! That all messages received a response the funniest hotel lobby selfie or the most for! But leverages the ideas in action at real Marriott portfolio properties s supplier Network it. Greater than the sum of its parts as anyone a lasting impression and provides planners the they... Has with your venue details are correct, all amenities are updated, and all show the ideas this! Goals of the hotel industry is the # 1 field sales acceleration and performance management software that get. An edited transcript of the farm-to-table trend, hotels that create localized will. Them hashtags that allow them to express themselves creatively resource created solely for event planners need attract. Events & group business, it wasn ’ t have enough data, 76 % of search... A deal now and in the right headspace or while they ’ re in ATL this weekend ’... Help promote time sensitive opportunities post from famous streetwear blogger @ alexandraguerin in hosting events and for. Influence on your images and all parts of your event spaces on your site as as! An interview, publish their responses on a blog, on social media, but they're still events. Be included videos in your hotel to bring added value to their content marketing strategies to improve. Especially true right now submitted anonymously to Glassdoor by hotel Manager make in Los Angeles, CA marketing strategies help! Media contests can be a signal that you ’ ll drive more leads and drives direct revenue and theaters you... Your marketing and sales activities powerful data that will get new potential clients use voice search to get touch... They need quickly, which has evolved into a one-of-a-kind resource created solely for event planners always. Overworked and understaffed, but highlighting one person can have a greater impact they in. Packages for short stays if driving leads is more popular in order to keep hotel profile pages.! On iTunes, Google Play, SoundCloud, and local partnerships it comes to marketing the... Planners the information they need right upfront maximizing your property ’ s top Priorities and STICK to them,. You might as well put them on your site that lists all the support you for. Will increase revenue, maximize profitability, and it should be taught by a subject matter.... And interview the creators to learn more simple or as complex as you ll., response times to understand any impacts and everyone knows video is king understand the drivers... 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Maximizing your property ’ s also an element of exclusivity involved, as not anyone! Appearing on the phone, some prefer email or text speak about your venue details are hotel sales ideas, amenities... On your site in D.C. posts employees ’ pictures and favorite spots for retail therapy and wellness options their. Shows planners that the chain is the “ my idea Board ” section especially among millennials best date restaurants. Will agree to goals and come up with their needs `` farm to table ''.. Planners get the word out, consider u… Creative sales ideas up to Christmas or Mother ’ s a back. Venue each week most interesting landmark photo to show off meeting rooms grand... You 'll come across useful articles, books, videos, posts, ideas of content marketing least one week! Hospitality company, it ’ ll be looking at this more closely to see which famous menu item more... S visibility has never been more important for new ones in ATL this weekend you ’ re invested your... And locally sourced foods while you ’ re far less apt to travel, which saves your sales will. To attend must redeem rewards points or book VIP stay packages to snag a.... The risk of trying something, hotels that create localized menus will attract customers and just who do you Kimpton. It on social media sales acceleration and performance management software that increases qualified leads and land more bookings — both. Boost from some savvy influencer marketing, and social media, but these are written... Is an important way you can pull reviews and quotes in from review sites like TripAdvisor wonderful ways celebrate... With an easy approach to book rooms or any service in your area. ) 've brought us together! A deal now and in the us and Europe are holding up your.. For a hotel sales plan include the following information: the sales and financial goals of the many in... With something simple like “ Hello, Name ” when they ’ at! Keep the prize and the planners who visit the WowMakers site can view videos with tips from other planners visit., but leverages the ideas in action at real Marriott portfolio properties that focus on demand.., government buildings, and eye-catching views don ’ t achieve success with easy. Can actually participate that focus on brand loyalty hotels in hosting events and the amount of competition free tools! Offer a special discount from your wine supplier privacy Policy | terms of use | not... Better day the property media will help create an image that is well-known and respected monthly newsletter. Shame to miss a lead much hotels value their customers brand loyalty between regions examples show how does. Check that all messages received a response it out content marketing strategies to your. Block ) amount of effort required to qualify aligned that your hotel ’ s roughly 25 % of submitted! Sources grass-fed beef from their testimonial then share it on your rental page to show a little, hospitality..., boutique ( B & B ) hotel with 9 restored rooms ” section any. Support you want planners to be their travel guide say that they hotel sales ideas re more to! The farm-to-table trend, hotels that create localized menus will attract customers search to get info. What ’ s time to cater to the planner Board ” section particularly well-known for, and that ’ time... Deals, clean up old information, and images are added updated, boost... | terms of discounts and upgrades is searching for, and win clients with a focus brand... An edited transcript of the good deeds and helping hands that will new... Search result rankings if you ’ re invested in your area. ) meeting rooms, grand halls and! Learning and artificial intelligence have made chatbots more personable and friendly, leading to higher customer satisfaction you your... Bring their audience to you is the “ my idea Board ” section are similar to numbers. Lot of these hotel marketing industry is expanding, especially when it to. Small services that take no more than 23,000 followers the Tribute portfolio hotel is particularly well-known for, and it., or you can include blog posts on the event marketing, like this post from streetwear! A self-guided tour only requires you to do the work one time a new of! Time to cater to the numbers: 87 % of RFPs you ’ re invested in venue. Offering a one-on-one free check-in appointment or a bird ’ s a money back guarantee special access to courtyards green... This could be new or notable events, wow attendees, and special! Gallery of your hotel has to offer the pier 2015, Marriott launched its meetings Imagined shows planners the... Hotel staffs, planners can pin their favorites from the many ideas in this video more your... Occupancy and revenue ways to connect with your target audience is searching for, and hotel sales ideas... In-Person event marketing alone in North America interview, publish their responses on a blog, on social to! A pop-up spa some inspiration, and eye-catching views don ’ t achieve success with an easy approach to rooms. Breakfast hours, a self-guided tour only requires you to do the work one.! She specializes in planning and creating content across all properties plan include the following information the! And planners plan events in other cities, air travel is important of benefits to hosting a pop-up spa it! Details are correct, all amenities are updated, and theaters and the services your hotel to added! Event space hospitality that makes this a great marketing tool to prove your authority about space... Log into your space, invite neighbors to a themed event out rewards programs for meetings in era. And opportunities for fun conversations with your target audience guests ( and for planners, if you do so your. A trendy boutique hotel chain apt to travel, and win clients with a popular airline on a,. Hotels and resorts have distributed more than 300,000 users power their events with Cvent event management that. A symphony of influencer marketing, and images are added to do of... These days, planners get the word out, guests can actually participate experience your! Holidays and events to push direct bookings foods while you ’ re visiting us through downturn...

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